If you are an installer or distributor working in the security sector, you are likely to know that word of mouth always dominate the decision making process of your customers. Social media is one such evolution of word of mouth and if you’re not utilising what these platforms have to offer, you are missing out on multiple opportunities.
Using social media to help generate more business for yourself couldn’t be more relevant in the current world. Whether we like to admit it or not, social media marketing is here to stay and is becoming bigger, stronger and more effective than other traditional methods.
Did you know that over 65% of people in the UK check their social media every day? Moreover, there are 31 million users on Facebook in the UK alone. Given these facts, your business can’t ignore social media marketing anymore.
So, here are a few tips that can instantly help you buck up on these social platforms.
Consumers are more likely to trust you when they know you up close and personal. Don’t be afraid to showcase your brand’s personality on social media. You’ll be spreading your offers and insights to your target audience across your social media accounts, so a consistent brand experience is essential.
You might have heard it before and you may already be doing it but sharing the hard cold evidence of your work can actually make your customers believe you more.
Social media can help you to showcase your projects in a number of ways. You can post images or a quick before-and-after video to give your audience a full view of what you can do and how well you can do it.
Keep posting videos or testimonials of your happy clients to let your potential customers know how your existing ones found you, your service and quality of work.
#4. Offer your expertise
Last but not the least, don’t be afraid to put forward your advice. You are an expert in your field and your current and existing clients need to know this. Start with providing useful tips or reminders that your consumers may not know but are in dearth need of them. Doing this will make you look like a more valuable and trusted resource.
Socialise your way to success
Getting started on social media will take time. But if you make it a habit and keep yourself active every day it will increase your brand awareness and will also generate more business and contacts for you.