Axis Communications has launched its new experience centre to educate on the potential for IoT technology in an interactive environment. The Axis Experience Centre is designed to bridge the current education gap between the capabilities of the technology on offer and the perception of surveillance technology as solely for security. On show are the variety of technologies that contribute to greater levels of business intelligence, big data and analytics, succeeding in increasing merchandising effectiveness, safety, and overall return on investment (RoI) in simulated real-world situations.
Showcased at the centre are surveillance technologies such as sound identification, intrusion detection and access control systems, as well as analytics such as people counting and occupancy tracking, designed to assist with business intelligence and marketing effectiveness. Attendees at the launch found Axis’ Dark Room particularly immersive, highlighting the capabilities of IP camera technology within dark and low-light environments such as tube stations and warehouses at night. This demonstration utilised AXIS Lightfinder, Thermal Imaging, and Wide Dynamic Range (WDR) technology to showcase how varied light levels can still produce broadcast quality images.
The new Experience Centre, opened by Martin Gren, Axis’ Co-Founder and co-inventor of the IP camera, Atul Rajput, Regional Director for Northern Europe and Bodil Sonesson, Vice President of Global Sales is designed to provide partners, resellers, installers and customers the right information and tools to thrive in the modern surveillance industry.
Martin Gren commented: “With security at the top of the European agenda, the benefits of intelligent surveillance technology are clear. But as organisations adopt technology in an increasingly networked world, it is essential to protect systems from cyber threats. I remember when we first opened an office in London 20 years’ ago at the inception of the IP camera market. In this time, not only has the technology evolved, but the industry challenges have also increased. Our new experience centre is our platform to demonstrate how our innovative technology addresses the key challenges of our time.”