Genie and Midwich announce premier partnership

Posted On 13 Jul 2017
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Jon Dew-Stanley Director of Midwich Technical, Frankie Bellavia, Head of Security Sales and Genie Group CEO Steve Baker

Genie CCTV has announced its premier partnership with Midwich. Products like Genie’s CPNI approved Virdi biometrics will attract new potential clients for the distributor as well as expand its biometric product offerings to their existing customer base.

Furthermore, the partnership has synergies in the HD-SDI broadcast field, which will benefit the distributor’s AV customers by introducing new solutions, supplying alternative quality products and promoting confidence in equipment from Genie.

Steve Baker, CEO Genie CCTV, and Francesco Bellavia, Head of Security Sales at Midwich, recognise that the strategic alliance offers both companies growth opportunities by investing deeply in stock, improving delivery and customer service and by bringing latest technology advancements in both video surveillance and access control more effectively to the market.

Steve Baker commented: “We have been looking for a new reliable distribution partner to stock, support and promote our CCTV and access control equipment, and I am delighted that we are now partnered with Midwich.”

Francesco Bellavia said: “This strategic alliance will bring some very exciting products to the market for Midwich customers, especially the opportunities for access control biometrics. Fingerprint and facial recognition are the future in access control and our resellers will be very impressed with the range available following this partnership.”