Online reviews not only help us decide where and what to eat, what to watch but also what to buy and what to sell. As they are increasingly becoming an integral part of who we are as a consumers, they are now also impacting the fate of business owners and how well their business will do or don’t.
The impact of online reviews on installer business
Online reviews have a huge impact on both businesses and consumers. They have become the go-to way to make decisions before we buy anything. 90% of consumers read less than 10 reviews before forming an opinion about a business. In addition, purchases made with the help of online reviews, on an average, produce an uprise of 18% in sales.
But the impact can be both positive or negative. As per a study, the sales revenue of a business increases from approximately 5-9% for every star they get in their rating. At the same time, 22% of consumers will not purchase a product after reading just one negative review about it.
Beware of the fake reviews
A common misconception about online reviews is that they are all genuine reviews. This is simply not the case. A whopping 30% of all reviews present online are supposed to be fake. Even 27% of consumers happen to trust an online review if they think it is genuine or authentic.
Best online review sites for installers
There are tons of online review sites in the internet world but they are not all created equal. The best online review site is also different depending on what is being reviewed.
Checkatrade is a tradespeople directory. It is often one of the first sites that shows up when someone searches for “Installers in [Location]”. Yell is another online review website for installers that is visited over 18 million times per month.
Another popular website would be Houzz. The review platform allows you to set up a ‘professional’ profile where you can show off the images of your finished projects and attain recommendations from your clients.
Influence of social media on online reviews
It has become quite apparent that nowadays social media now cast a huge influence on consumers. More than 55% of consumers use Facebook as a place to learn more about a brand or a service provider.
The bottom line
Once you onboard a review platform, you are responsible for both the positive and negative reviews. Professionals who replied to negative reviews on these sites saw a third of customers either deleting their original negative review or replacing it with a positive one.