Adding value means offering more. What can you offer that your competitors don’t? How can you make your business stand out? The concept of adding value, particularly in small businesses can mean the difference between an average business and a thriving one.
#1. Get the word out
In order to add value to your business, it’s crucial to ensure that your target audience should know who you are and what you are offering.
Though word of mouth is the the most effective way of marketing, a number of manufacturers like Texecom can help you make your brand a household name. These can include creating personalised product branding items that feature your own company logo on security equipment and devices. Or you can even go for a new logo, newly designed website or creating your van signage.
#2. Excellent service stands out
In the world where social media plays such an important part of our everyday lives, and discussions about purchasing experiences are constant, excellent customer service is key.
A rapid and effective response to a customer enquiry is vital to building your business. Asking your customers to feedback on the service they have received from you is a great way to make offering a value added service work for you.
Adding positive feedback or customer testimonials to your website makes you stand out from your competition when customers are looking for a heating engineer in their area.
#3. Offer quality along with quickness
The third key to add value to your service is by offering better quality than your competitors at the same price.
And remember, quality is whatever the customer says it is. Total quality management can best be defined as: “Finding out what your customer wants and giving it to them faster than your competitors.”
Quality does not just mean greater durability or excellence in design. Quality refers, first of all, to utility, to the use that the customer needs to put the product or service. It is the customer’s specific need, or the benefit that the customer seeks, that defines quality in his or her mind.
#4. Communication is key
The key to good customer service is great communication. Confident and clear communication can help you identify exactly what your potential and current customers are looking for in your service.
Don’t hesitate to ask your customers how can you make your service better. Letting your customers know that their opinion is important to you, you will not only gain invaluable insight on how you can add value for your customers but can also stand out from your competition.