Optex restructures its UK/Ireland sales team

Posted On 27 Nov 2018
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Benjamin Linklater, Optex Sales Director

The Optex UK/Ireland sales team has been restructured with the aim of providing a better service to channel partners and customers.

The team structure has been simplified in response to customer feedback, and to give channel partners and customers an easy point of contact to deal with any type of enquiry.

While each member has an area of expertise with a national remit, they are also the primary contact for a specific region where they will be supporting their local system integrators, installers and distribution network.

Neil Foster, who has particular expertise in critical infrastructure projects, will continue to focus on the North of the UK and Ireland. Dale Jones, who has extensive experience managing national and international transportation projects, will retain responsibility for the Midlands. Mathew Oakley, who has recently joined the team, and who has proven skills delivering bespoke high-end security solutions, will concentrate on London and the South East.

Sarah Black, who has considerable experience in B2B channel sales, is the UK Sales Channel Manager, supporting distributors at head office level, as well as overseeing support at branch level. She will also look after projects in the South West.

Benjamin Linklater, Sales Director, who has more than 20 years’ experience in the global security industry, and has been working with Optex for more than eight years, took over the management of the UK/Ireland Sales team in January 2018: “All of our Area Sales Managers have many years of industry experience and great technical knowledge of our products; by focusing their responsibilities around key geographical regions we believe we can deliver even greater levels of service to our customers and ensure every customer has the right support at the right time.”

Two new roles have been created to provide additional support across the territories: a National Key Account Manager and an Internal Sales Executive.

Sandrine Cocks, National Key Account Manager, will be the main point of contact for security products, vehicle sensors and people counters. Her mission is to lead the company’s sales efforts by supporting and developing a multi-level relationship with each of the national key accounts across the security and new product portfolio. Sandrine will work with all the stakeholders to identify their needs and build a bespoke plan.

Connor Banfield, Internal Sales Executive, will be on hand to point customers in the right direction and answer any immediate queries.