Panasonic opens physical and virtual experience

Posted On 16 Feb 2019
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Stephen Yeo and Simon Grantham officially open the €600K Customer Experience Centre

Panasonic Business has opened the doors to its new Customer Experience Centre in Bracknell, showcasing its range of B2B solutions both physically and virtually.

Situated at the new UK headquarters, the Customer Experience Centre is experienced as two zones. The first is an immersive 270 degree interactive presentation space, built around eight separate virtual vertical environments, and a demonstration space that allows customers to get hands-on with Panasonic technology. The showcase delivers a ‘blank canvas’ for innovation, designed to spark conversations around how the company can solve business technology challenges.

Featuring AV design and integration by Sysco Productions, concept development by AB Creative, and content and physical build by Hart Wilcox, the Customer Experience Centre features over 100 items of technology, with the presentation space squeezing nine laser projectors into 50sq/m in order to achieve the fully immersive feel.

Powered by two disguise 4x4pro media servers, the customer’s name is integrated in to the content in real time, to personalise the experience.

Simon Grantham, Managing Director of Panasonic UK said: “The new Customer Experience Centre provides a platform upon which we can work with our customers to solve their daily business challenges.”

Among other things, the Experience Centre features the latest in Panasonic retail technology, including digital signage displays, electronic price tags and automatic stock monitoring, which uses CCTV analytics to detect low and no stock on shelves. In addition, a fully demonstrable lecture capture system automatically tracks a presenter, giving universities the ability to automate the recording of teaching sessions.