Tracker to enhance shopper experience

Posted On 24 Oct 2016
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vca-people-trackerCombining 3D imaging technology with footfall analysis software, the VCA IPT-1000MR Intelligent People Tracker provides a solution for retailers who want to improve the customer experience by minimising queuing times at checkouts.

The VCA IPT-1000MR offers a method of measuring customer-waiting times at the point of sale or ATMs, and can generate real-time alerts to store management when queuing time or queue lengths exceed pre-defined thresholds. Whilst monitoring stationary queues, it can even identify customers who ‘give-up’ and walk away.

“The IPT-1000MR is able to provide retailers with valuable business intelligence to ensure sales are not lost because of customer frustration at having to wait too long to pay in long queue lines,” says Andy Frost, VCA’s European Sales Manager for the Retail Sector. “It has a price point which makes it affordable for multiple store deployment and, as is the case with all our footfall analytics solutions, it is designed to assist retailers to maintain customer satisfaction and improve productivity, whilst making best use of human resources.”

“Much thought has gone into its design of the IPT-1000MR to make it quick and easy to install. For example, it features ‘tilt angle detection’ which reduces installation time by minimising calibration requirements and as an IP network device, it can be set up or adjusted through a standard web browser.”